Cambridge National Enterprise and Marketing
R068 – Design a Business Proposal – NEA
When taught: September-May Year 10
Specification link: Cambridge Nationals – Enterprise and Marketing Level 1/Level 2 – J837 – OCR
The NEA is set by the exam board, assessed internally and is then externally moderated by OCR.
Topics covered:
Market research
- How to select appropriate primary and secondary market research methods and data types in order to complete meaningful research
- Sampling methods
- Use appropriate market research tools for a business proposal
- Review the results of market research
How to identify a customer profile
- Identify potential customers and build a customer profile based on market research findings
Develop a product proposal
- Create a design mix for a new product
- Produce designs for a new product
Review designs for a product proposal
- How to review designs for a product proposal
- How to finalise a design after feedback
Review whether a business proposal is financially viable
- Calculate costs, revenue, break-even and profit relating to a business proposal
- Apply an appropriate pricing strategy
- Review the likely financial viability of a business proposal
Review the likely success of the business proposal
- Identify the risks and challenges when launching a new product
- How the impact of risks and challenges can be minimised/overcome
