Cambridge National in Enterprise and Marketing
R067 – Enterprise & Marketing Concepts
Topic Two – Market Research to Target a Specific Customer
When taught: October/November Year 10
Specification link: Cambridge Nationals – Enterprise and Marketing Level 1/Level 2 – J837 – OCR
What are we learning?
When should market research take place?
Why do businesses need to do market research?
What sort of data can be gathered from market research?
- Primary or Secondary
- Qualitative or Quantitative
- What are the advantages and disadvantages of each type of data?
How can markets be segmented and why?
How will we be assessed?
The end of topic assessment will consist of multiple choice questions and short answer questions. The skills and knowledge developed through this unit will also be used as a key part of the R068 coursework.
What makes a strong piece of work in this topic? What are teachers hoping to see?
- Good knowledge and understanding of key ideas and concepts, including identifying incorrect ideas
- Effective use and understanding of subject specific terminology
- Developed explanation – identify a factor, explain that factor, then explain the impact on a business
What additional resources can I access outside of lessons?
Market research – BBC Bitesize
Market segmentation – BBC Bitesize
GCSE Learning and Revision | GCSEPod
